For the past five months, 12 for 12 has been exploring Chicago companies in search of the answers to this very question. But, in this fifth episode, something wonderfully unexpected happened.
Cards Against Humanity’s co-founder, Max Temkin, asked our show’s host, Adam Voss, an even more fundamental question, “How do you define ‘brand?’”
It’s an essential question. What is a brand? Is it a question we just never thought to ask because it shadows all unconscious thought.
The game is simple but brilliant. Everyone starts with 10 white cards that provide interesting and colorful subjects or phrases in which to fill in the blanks of the black cards, that, in turn, introduce questions or scenarios. Each round, the funniest white card–according to the card czar–wins and becomes the new czar.