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Bill Wisener has owned Bills Records in Dallas for 44 years. It was once considered the largest independent record store in the country.In 2015 we began filming with Bill to learn about his life, the origins of his store, his brushes with musicians, and what keeps him going at 74 years old. The short film, Bills Records, premiered at the Dallas International Film Festival in 2017. It has since screened in Chicago, Berlin, Melbourne, Marfa and won an award in LA. Since we wrapped filming, things haven’t always been smooth for Bill. At 74 years old he shows no signs of slowing down. However he’s been on his own working to keep his business going and planning for the next chapter in his life. He’s now faced with what to do with his hundreds of thousands of records.

His aim is to take all of the records and art he has collected over the years and open a non-profit space, where he can share his collection with the world, host guest speakers and events, and sell a few records to support the place. It will be a challenge that we will document.
Thank you for your interest in our film. We’d like to keep filming with Bill and document the next chapter in his life for a feature film. It would be great if you would join our team effort by supporting our project. Also feel free to share this with friends or others who may be interested.

Product discovery workshop in a nutshell

Before we dive deeper into the specifics of the way we organize discovery workshops and the benefits they bring, here’s a quick rundown of all the things you can expect. A sort of a TL;DR version of this entire text. So let’s jump in!

What is it?

A discovery workshop is one of the most important steps in the initial project definition phase. We developed and refined it by implementing it in hundreds of projects ranging from simple prototypes and MVPs, through various web and mobile applications to complex tools and giant enterprise systems for multinational companies. Product discovery workshops help us predict and overcome potential challenges that might occur during the production phase, but they also help us put all project stakeholders on the same page.

Why do we use it?

As the precise scope, needed budget and the overall production timeline of a project can be greatly affected by a variety of different variables, before we jump into production, we need to understand every aspect of the project and, to be able to deliver a solution, we need to share the right perspective with all project stakeholders. That is why we use product discovery workshops to thoroughly define business goals, purpose of the project, core functionalities and technology, as well as target audiences, user personas, their needs and journeys. After we define a rough structure of the solution, the only thing left is to define goals and indicators of success as well as how these will be measured.

What will you do?

This is also the phase where you as a client get involved and introduced to our team, our process and all of the services we offer. You are given the chance to understand and actively participate in every step of building the project by defining goals, expected user behaviour, challenges and problems that may occur. Your involvement is important because you know your business better than anyone, and that ultimately helps set up the majority of the structure and scope of the project.

What happens when it’s done?

This is also the phase where you as a client get involved and introduced to our team, our process and all of the services we offer. You are given the chance to understand and actively participate in every step of building the project by defining goals, expected user behaviour, challenges and problems that may occur. Your involvement is important because you know your business better than anyone, and that ultimately helps set up the majority of the structure and scope of the project.

What happens when it’s done?

This is also the phase where you as a client get involved and introduced to our team, our process and all of the services we offer. You are given the chance to understand and actively participate in every step of building the project by defining goals, expected user behavior, challenges and problems that may occur. Your involvement is important because you know your business better than anyone, and that ultimately helps set up the majority of the structure and scope of the project.

Director Chuck Przybyl Featured in Practice Studies

Director Chuck Przybyl Featured in Practice Studies

How we make the most visual stories.
I’m happy to share my recent feature from Practice Studies. Intentionally focusing on artists and their practice, this beautiful project has been gathering stories from Makers and Doers across the globe for years.

“If you believe in what you do, keep doing it. It’s easy to get frustrated – especially over time. But if you do good work with honesty and integrity people will notice.”
-Chuck Przybyl, Most Visual

I was so flattered to be interviewed and share some thoughts on Chicago video production. We went deeper than the shallow end and I even gave some insight into where the name Most Visual came from. Please take a second to click through and let me know what you think.
Chuck Przybyl – Practice Studies

Announcing 12 For 12:  Video Profiles of Top Chicago Brands

Announcing 12 For 12: Video Profiles of Top Chicago Brands

In the fall of 2015 Most Visual Director Chuck Przybyl teamed up with Echelon Design for a new take on their popular 12 for 12 podcast series, launching a web video series telling the stories of upstart Chicago companies and the people behind them.

Hosted by Adam Voss, the series goes behind the scenes with 12 Chicago brands, with just 12 minutes to tell their story. Viewers get a behind the scenes look at the processes, the craftsmen, and the groundbreakers who are remaking the backbone of the Windy City in rapid fashion.

“With this series, there are a lot of people coming at the production from different directions to create this hybrid promotional, but journalistic series,” Przybyl says. “The brands aren’t paying us, so we can take a bit of a critical eye to their process and tell an honest story about Chicago companies and the concepts and philosophies behind them. We think it’s something that marketers and entrepreneurs can learn from, and that Chicagoans will take pride in.”

In the first episode Przybyl and Voss visited FEW Spirits, a distillery that earned such rapid acclaim and growth that it’s hard to believe the Evanston, IL spirits company is just four years old.

But FEW Spirits didn’t have an easy path to success. Founder and Master Distiller Paul Hletko had to overturn a century-old prohibition law to begin distilling grain spirits within the city limits. Hletko has grown his company in an increasingly crowded (and watered down) craft spirits market by focusing on small batch distilling all crafted in their facility just north of the city of Chicago.

Voss talks to Hletko about the purpose and pride that comes from his company’s name, the branding and label that has quickly established its position on shelves and backbars, and his connection to the community he works in.

Other brands profiled by 12 For 12 are Threadless, Reckless Records, and Cards Against Humanity with Stern Pinball and Intelligentsia and The Second City on the horizon. Check it out and come back for more 12 for 12 videos every month!
Find More info at http://twelvefortwelve.com


 

 

Chicago International Film Festival Screening and Panel

Chicago International Film Festival Screening and Panel

Most Visual is pleased to announce our premiere screening of INsite: A Document at the prestigious Chicago International Film Festival. In October 2014 Luftwerk transformed Mies van der Rohe’s iconic Farnsworth House. Through 3D mapping and projection the glass and steel masterpiece became a minimalist spectacle of light and sound. “INsite: A Document” is a pure documentary meant to preserve this extraordinary experience. The 8 minute program was divided into three sections corresponding to the structure of the house, the fluidity of its transparent glass walls, and the organic, and nature meeting geometry. The piece was created to loop and is represented here in it’s entirety with the original musical score by Owen Clay Condon.
The documentary created by Most Visual showcases the synergy of the projected art on the lean structure. INsite is elegantly re-presented from a vast combination of perspectives captured over the course of 4 nights.

Most Visual’s Chuck Przybyl will be on the Chicago International Film Festival Architecture Panel: “Filmed Spaces”:  How do directors use the language of cinema, with its demarcated frame, running time, and two-dimensional space, to capture the majesty and complexity of architecture and design—artistic mediums designed to be explored in depth and interacted with over many years? In this panel, filmmakers will discuss the methods for tackling this unique challenge to bring the wonder of the built environment to the big screen.

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Architecture Panel: “Filmed Spaces” is Sunday October 18, 2015 at 11AM at AMC River East 21, part of the CIFF.

INsite: A Document will screen on October 24, 2015 as part of The Tower Above The Earth Architecture on Film Showcase.

Renaissance Hotel Video Facade – First Look

Renaissance Hotel Video Facade – First Look

Now that the redesign of the Renaissance Hotel in Chicago is complete, Most Visual would like to formally announce their part in the creation of the front facade video installation. We are very excited and proud to be part of such a forward thinking and prominent video installation in an amazing location.

Most Visual and TKesh Creative partnered with Gettys Group design team to create a 25 minute permanent video installation on the facade of the Renaissance Hotel in Chicago. The hotel, located at the southwest corner of State St. and Wacker Dr. has undergone a massive and cutting edge renovation over the past year.

The theme of the new video wall was to explore different aspects of the hotel’s neighborhood – highlighting the theater district and nightlife, and showcasing the many sides of this vibrant area.  The content of the video is meant to be eye-catching and as current and relevant as the hotel redesign.

The six month process began in late 2014 with a series of storyboards created by Most Visual’s Creative Director Edyta Stepien. The visualization of these concepts built on the foundation of the themes brought forward by Gettys Group ultimately became the basis of the installation.

Edyta initially started by developing visuals that would consist of motion graphic particle imagery. As the team of Edyta Stepien and Marrakesh Glasspool-Frugia worked with the Gettys Group design team they were prompted to include cinematic vignettes of the city. Most Visual identified key tropes and icons that would refer back to the neighborhood as a rich resource of performance, theater, and the music.

The overarching narrative starts from particle visualization as the city is built up from elements. The downtown area is entered through a moving 3D camera POV. There is a vibrant constant movement that showcases the architecture in the immediate vicinity of the hotel. The elements solidify and familiar slices of downtown appear, the river walk area and the theater district are hinted at and ultimately fused into the experience of exploring the city.

Although the initial project was conceived as a motion graphics piece it became apparent that neighborhood locations and cinematic vignettes were going to best fit the themes. Most Visual’s Director of Photography Chuck Przybyl was brought on to shoot the location and studio scenes. For the studio production days Edyta Stepien built on her role as Creative Director and took the helm as Director – working with the  actors to push forward the greater vision of the piece. Project Manager Marrakesh Glasspool-Frugia of TKesh Creative had her work cut out for her  scheduling the 9 actors and dancers cast for the 5 studio shooting days. Fashion Designer Agnieszka Kulon of Kreatia created custom designs and styled the wonderful talent and creatives who were brought in.

The project was handled in part like a large scale conceptual art piece with cues and themes all realized by a solid team of creatives working together to create a cohesive 25 minute visual experience. The final video installation is a reminder that captivating video art and imagery can truly move people in positive ways in the public space.